Company Profile

Promotica S.p.A. is one of Italy's leading companies active in the loyalty sector, listed on the Euronext Growth Milan market since November 27, 2020. The company has a long experience acquired in the Retail, Food, pharmaceutical and service sectors. Founded in 2003 by Diego Toscani, Promotica S.p.A. has over 1,000 active customers in 2022, with the realization of more than 500 campaigns and approximately 20 million rewards disbursed. Promotica S.p.A. offers a complete consulting service for promotional planning and development, managing each stage: planning of promotional operations, realization of the communication campaign, creation of Made in Italy products, procurement of prizes, logistics services, data monitoring and finally measurement of results. Promotica S.p.A. ended 2023 with consolidated net sales of EUR 84.5 million and EBITDA of EUR 7.8 million.


Source: Cofisem - Last Update: 2024-10-09

Key Executives
Chairman and Chief Executive Officer Diego Toscani
Chief Operating Officer Gabriele Maifredi
Head of Investor Relations Patrizia Sambinelli


Source: Cofisem - Last Update: 2024-10-09

Key Figures
Millenium 2023 2022 2021 2020 2019
Net sales 84,508 89,858 39,560 57,006 37,020
Consumed purchases 50,570 64,403 26,211 40,200 22,051
Labour costs 6,147 5,420 2,738 2,206 1,795
Operating profit 6,341 4,175 1,497 6,288 3,509
Income tax 1,319 440 180 1,681 965
Net income 3,350 3,226 1,428 4,295 2,157
Net income (Group share) 3,282 3,186 1,381 4,295 2,157
Fiscal year end 2023-12-31 2022-12-31 2021-12-31 2020-12-31 2019-12-31
Length of fiscal year (month) 12 12 12 12 12
Currency & Unit EUR - thousands EUR - thousands EUR - thousands EUR - thousands EUR - thousands
Account Standards Local GAAP Local GAAP Local GAAP Local GAAP Local GAAP

Source: Cofisem - Last Update: 2024-10-09

Shareholder information
Di Silvio Guglielmo 5.9 %
Group-owned stock 0.25 %
Dieci.sette S.r.l. 77.12 %
Free float 16.73 %


Source: Cofisem - Last Update: 2024-10-09

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Quotazioni, Book, Dividendi, Documenti Societari, Corporate Governance, Internal Dealing di Promotica


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