LISTED BRANDS - METHODOLOGY

LISTED BRANDS - METHODOLOGY

Borsa Italiana asked a panel of experts to individually provide their views about the companies listed in the Italian markets and belonging to the following sectors: Automobiles & Parts, Food & Beverage, Personal Goods and Household Goods, Retail, Travel & Leisure and Recreational Services.

Experts have been selected from the financial community as well as from the industrial community. In order to provide a good coverage to SMEs, experts in the small caps industry have been involved.

Borsa Italiana asked the experts to individually provide their view on 5 metrics: Brand Awareness, Competitive Positioning, Internationalisation, Innovation and growth potential, Profitability.

Question 1 about Brand Awareness mandatory, all the others used as a double check to re-confirm answers to question 1.

Borsa Italiana have aggregated experts feedbacks and created the final ranking according to the empirical distribution of votes.

Companies with an average brand awareness recognized as medium-high and high have been included in the list.