Ford revamps its EV strategy to reach more customers
Delay production of all-electric pickup, scrap 3-row SUV (Il Sole 24 Ore Radiocor) - New York, 21 Aug - Ford Motor said it was revamping its plan for electric vehicles EV plans, prioritising hybrids and affordability.
"The plan includes adjusting the company's North America vehicle roadmap to offer a range of electrification options designed to speed customer adoption - including lower prices and longer ranges," Ford said in a statement.
The company said it was delaying production of a new plant in Tennessee to produce a next-generation all-electric pickup truck and scrapping plans for a three-row electric SUV.
A slowdown in demand for EVs has prompted some carmakers to delay or remodel plans as the speed of consumer take-up falls short of original expectations.
Ford said that in its fully electric portfolio, it planned to introduce an all-new commercial van that will begin production in 2026 in Ohio, closely followed in 2027 by two new pickup trucks - a medium-sized pickup based on the platform designed by Ford's California skunkworks team and a next-generation truck to be assembled in Tennessee.
"The electric vehicle market is rapidly evolving as Chinese competitors leverage advantaged cost structures including vertical integration, low-cost engineering, multi-energy advanced battery technology and digital experiences to expand their global market share," it said. prioritize the development of hybrid models, as well as electric commercial vehicles such as a new electric commercial van in 2026, followed by two EV pickup trucks in 2027.
AAA-Sje
(RADIOCOR) 21-08-24 15:14:48 (0333) 5 NNNN